Management & Production · New York

Some rooms you are invited into. Others are built for you.

We represent principals: the directors, choreographers, designers and producers who are both the artist and the house. New York has a public season and another one entirely. We work in the second.

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The Stage
The Atelier
The Court
The Screen
The Runway
The Salon
Who we represent

Principals. Artist and house at once.

A choreographer with a company, a designer with a label, a producer with a slate. One manager for the art and the enterprise, and a stream of rooms worth entering.

I

Directors & Choreographers

Commissions, company seasons, premieres and the houses that present them.

II

Fashion Designers

Runway as performance, private clients, and the shows that make a season.

III

Producers

Slate strategy, financing introductions, and audience proof that moves a deal.

The practice

Five rooms. One key.

Management

Career architecture

Deal terms, placement before fee, and the long arc of a principal's name. We bring the room finished.

Productions

Live, runway and film

Produced end to end, with the principal's name above the title and every credit in its place.

Royal & Private Commissions

By introduction only

Performances and works for royal households, heads of state and private patrons. Handled under agreement, without announcement.

The Studio

Proof before premiere

Trailers, concepts and campaigns measured on real audience demand, so a principal walks into a negotiation with evidence.

Salons

One table

Small dinners and private evenings that bring principals, patrons and capital together.

Most of what we do is never announced. That is the service.
Beyond the evening

What the right room makes possible.

Fine Art

Private placement

Sell-side representation for works of museum quality, placed entirely outside the auction system.

Luxury Access

Introductions

Fine jewelry, motorcars, aviation and yachts, arranged in confidence between principals.

Discretion

Unpublished

Availability of this kind is not published. Principals may ask through our office at any time.

By invitation

Performances

Our performance archive is shared with presenters, patrons and partners. Enter the passphrase you were given.

Founder & Principal

Gavin Perri

Today's biography, lightly trimmed. Your rewrite replaces it; a real portrait replaces the film.

Founder of the Aletheia Talent Group, Gavin Perri is an impresario, writer, philanthropist and executant, best known as Executive Chairman of Aletheia Capital Endeavours.

Under Perri's direction, ATG was appointed Managing Producer of TheEdwardMorganBallet, where he retrained under the watchful eye of Edward Morgan. Since then the company has featured special performances by Perri headlining the New York City Halloween Parade, and in "Ballet on Mars: Mission V," inspired partially by his geophysics research at Columbia University's Lamont-Doherty Earth Observatory.

A national advertising strategist orchestrating campaigns with monthly budgets in the millions, Perri has managed all production operations of a 2,000-capacity theatre in Times Square, lit Rock and Roll Hall of Famers, and staged private Oscar campaign showcases for the Academy. Executive producer of a multimedia motion picture presented at Sony Hall for New York Fashion Week 2024.

A central theme of his work is the fusion of science and philosophy. He holds a B.A. in Philosophy with Honors, cum laude, from New York University.

Aletheia

The goddess of truth.

Not of knowledge, not of power. The particular truth that becomes visible only when you step out of the ordinary world and into one prepared with complete intention. Every room ATG builds is an act of that kind of preparation.

Enquiries

Representation is by introduction. Presenters, houses and private offices may write in confidence. We do not accept unsolicited materials.